Jing Ji Guan Cha Wang·2025-07-30 12:03Core Insights - The article discusses the launch and performance of the "Raccoon Canteen" brand by Meituan, highlighting its focus on food safety and transparency in the restaurant industry [2] Group 1: Brand Performance - Since the official launch of the "Raccoon Canteen" brand on July 1, 2024, keyword search volume has increased by over 40 times compared to June [2] - Overall exposure for Raccoon Canteen merchants has risen by 164%, and order volume has increased by 60% [2] Group 2: Strategic Goals - Meituan aims to invigorate the restaurant sector by enhancing food safety transparency through initiatives like live streaming of kitchens and food safety diaries [2] - The company emphasizes its role as a supportive platform for merchants, ensuring that investments in food safety yield returns in terms of increased orders [2] Group 3: Future Investments - Meituan plans to invest 100 billion yuan in the restaurant industry over the next three years, focusing on hardware subsidies and traffic support [2] - The company aims to expand the "Bright Kitchen" live streaming initiative to 200,000 stores nationwide within the year [2]