茅台原品酒师冯小宁回应被仁怀酒协除名

Core Viewpoint - The removal of Feng Xiaoning from the Renhuai Wine Association has raised significant attention in the liquor industry, highlighting issues of industry self-regulation and the implications of personal branding in alcohol marketing [2][5]. Group 1: Incident Overview - On July 28, 2025, Feng Xiaoning, a 68-year-old former tasting master at Moutai Distillery, was expelled from the Renhuai Wine Association for violating self-regulatory rules, although specific details were not disclosed [2][5]. - The Renhuai Wine Association announced the decision through a public notice, stating that Feng's removal was approved by the association's executive meeting [3][5]. - Following the expulsion, Feng's activities are no longer associated with the Renhuai Wine Association, and any promotional materials involving her must not reference her former titles [6]. Group 2: Feng Xiaoning's Response - Feng Xiaoning expressed that the expulsion has not affected her personally, stating that her age and retirement status mean she is not concerned about the association's decision [2][9]. - She indicated that her involvement in promoting a specific liquor brand, Kunliang Wang, may have contributed to the association's actions against her, as the brand allegedly misused her name for marketing purposes [9][10]. - Despite the controversy, Feng noted that her technical skills remain valuable, and she continues to work in the industry [9][10]. Group 3: Industry Context - The Renhuai Wine Association, established in 2002, comprises various stakeholders in the liquor industry, including production, sales, and research entities, with a membership of 359 as of June 2025 [6]. - The association aims to uphold industry standards and ethics, emphasizing the importance of self-regulation among its members [6]. - Recent investigations by local authorities into liquor advertising practices have highlighted potential violations of advertising laws, which may have broader implications for the industry [8].