这家公司想“躺赢”

Core Viewpoint - The article discusses the growth and market position of "LeMo Bar," a company specializing in shared massage chair services in China, which is preparing for an IPO on the Hong Kong Stock Exchange. Company Overview - LeMo Bar's parent company, Fujian LeMo IoT Technology Co., Ltd., has submitted an IPO application to the Hong Kong Stock Exchange [7] - The company was established in May 2014 and launched the "LeMo Bar" brand in 2016, focusing on providing machine massage services in high-traffic public areas [7][12] - As of July 18, 2025, LeMo Bar has over 48,000 service points and 535,000 massage machines across 31 provincial-level regions and 339 cities in mainland China [8][9] Market Position - LeMo Bar has achieved profitability with a net profit exceeding 80 million yuan, with approximately 60% of its revenue generated from commercial complexes [7][12] - The company holds a market share of over 50% in the machine massage service sector in China, ranking first in transaction volume for three consecutive years [9][10] - The overall market size for machine massage services in China is projected to be 2.7 billion yuan in 2024, with LeMo Bar accounting for about 0.2% of the total massage market [9] Financial Performance - Revenue figures for LeMo Bar during the reporting period are as follows: 330 million yuan in 2022, 587 million yuan in 2023, and 798 million yuan in 2024, with a year-on-year growth of 77.75% in 2023 [11][12] - The company’s profit for the same period increased significantly, with a year-on-year growth of 12.48 times in 2023 [11] Service Model - LeMo Bar operates primarily through a direct sales model, with approximately 71% of service points under this model, while 29% operate under a partner model [11] - The pricing structure for services includes options such as 6 yuan for 6 minutes, 10 yuan for 12 minutes, and 15 yuan for 20 minutes, with discounts available [8][12] Expansion Plans - The company plans to use the funds raised from the IPO to expand its service network, enhance technology, improve brand recognition, and support operational funding [12]