突然，暴跌69%！发生了啥

Core Insights - Mercedes-Benz Group reported a significant decline in net profit, dropping 69% year-on-year to €957 million in Q2, highlighting increasing pressures on its global operations [2][4] - The company anticipates a substantial decrease in annual revenue for 2025 due to tariffs impacting car sales [4][5] Financial Performance - In Q2, the group's revenue was €33.15 billion, down 9.8% year-on-year, and below market expectations of €33.23 billion [2] - Adjusted EBIT fell 68.56% to €1.27 billion, compared to €4.04 billion in the same period last year [2] - Earnings per share decreased from €2.95 to €0.95 [2] Sales and Market Trends - Mercedes-Benz's vehicle sales declined by 9% to 453,700 units in Q2, with a notable 19% drop in the Chinese market [2][3] - Electric vehicle sales accounted for 20.7% of total sales, although total electric vehicle sales fell by 24% [3] - In the first half of 2025, total vehicle sales are expected to decrease by 6% to 900,000 units, with declines in key markets including China (14%) and the US (6%) [3][4] Future Outlook - The company warned of a significant drop in automotive sales for the year, projecting a profit margin of 4%-6% for its automotive business, influenced by tariffs amounting to approximately $420 million [4][5] - The company is undergoing a performance plan that includes layoffs and shifting production to lower-cost countries to enhance competitiveness [6] - The overall demand for vehicles is expected to remain weak, with the global and European markets projected to stay at last year's levels [6]