突然，暴跌69%！发生了啥？

Core Viewpoint - Mercedes-Benz Group reported a significant decline in net profit by 69% year-on-year to €9.57 billion in Q2, highlighting increasing pressures on its global business due to declining sales and tariffs [1][2]. Financial Performance - In Q2, the group's revenue was €33.15 billion, down 9.8% year-on-year, and below market expectations of €33.23 billion [2]. - The adjusted EBIT fell by 68.56% to €1.27 billion, compared to €4.04 billion in the same period last year [2]. - Earnings per share dropped from €2.95 to €0.95 [2]. Sales and Market Performance - Mercedes-Benz's vehicle sales decreased by 9% to 453,700 units in Q2, with a notable 19% decline in the Chinese market [1][3]. - The sales of electric vehicles accounted for 20.7% of total sales, an increase from 18.1% in the previous quarter, although total electric vehicle sales fell by 24% [3]. - The company expects a 6% decline in vehicle sales in the first half of 2025 compared to the previous year, with a 14% drop in China and a 6% drop in the U.S. market [3]. Future Outlook - The company warned of a significant drop in annual revenue due to tariffs impacting car and truck sales, projecting a profit margin of 4%-6% for its automotive business this year [4][5]. - The anticipated impact of tariffs is estimated at nearly $420 million [4]. - The company is undergoing a performance plan that includes layoffs and shifting production to lower-cost countries to enhance competitiveness [6]. Industry Context - The rise of Chinese automotive brands is notable, with a 25% year-on-year increase in sales, capturing 68.5% of the total passenger car market [1]. - Volkswagen Group also reported a decline in sales and profits due to U.S. tariff policies, indicating broader challenges in the automotive industry [7].