净利润暴跌69%，奔驰发生了啥？

Core Insights - Mercedes-Benz Group reported a significant decline in net profit, dropping 69% year-on-year to €957 million in Q2, highlighting increasing pressures on its global business [2][4] - The company anticipates a substantial decrease in annual revenue for 2025, primarily due to tariff impacts on car and truck sales [4][5] Financial Performance - In Q2, Mercedes-Benz Group's revenue was €33.15 billion, down 9.8% year-on-year, and below market expectations of €33.23 billion [2] - The adjusted EBIT fell 68.56% to €1.27 billion, compared to €4.04 billion in the same period last year [2] - Earnings per share decreased from €2.95 to €0.95 [2] Sales and Market Trends - Mercedes-Benz vehicle sales declined by 9% to 453,700 units in Q2, with a notable 19% drop in the Chinese market [2][3] - The company’s electric vehicle sales accounted for 20.7% of total sales, an increase from 18.1% in the previous quarter, although total electric vehicle sales fell by 24% [3] - In the first half of 2025, total vehicle sales are expected to decrease by 6% to 900,000 units, with a 14% decline in China and a 6% decline in the U.S. [3][4] Future Outlook - The company warned that due to tariffs and market volatility, it cannot provide reliable financial guidance for the upcoming year [4] - Mercedes-Benz Group expects its automotive business profit margin to be between 4% and 6% for the year, factoring in nearly $420 million in tariff impacts [4] - The company is implementing a performance plan that includes layoffs and shifting production to lower-cost countries to enhance competitiveness [6]