GoPro Launches Opt-In AI Training Program

SAN MATEO, Calif., July 30, 2025 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) today announced a new opt-in program that enables U.S. subscribers to monetize their GoPro cloud-based video content by making it available to help train AI models. GoPro subscribers can opt-in to make their user-generated content (UGC) available for license to leading technology companies seeking diverse, real-world footage to enhance the performance and accuracy of their AI models. GoPro subscribers will earn 50% of the license re ...