GoPro Launches Opt-In AI Training Program

Core Viewpoint - GoPro has launched an opt-in program allowing U.S. subscribers to monetize their cloud-based video content by licensing it for AI training purposes, with participants earning 50% of the generated license revenue [1][2][5]. Group 1: Program Details - The opt-in AI Training program enables GoPro subscribers to make their user-generated content available for licensing to technology companies that require diverse, real-world footage for AI model training [2][5]. - Participation in the program is voluntary, and those who opt out will not have their content included [3][5]. - The program is set to launch by invitation only in early August, with plans to expand to all U.S. subscribers over time [6]. Group 2: Community and Data Value - GoPro's subscriber community has a vast data lake of over 450 petabytes of high-quality video content, which presents a significant opportunity for AI developers to utilize a rich dataset for training [5]. - The initiative aims to empower the GoPro community to participate in the advancement of AI video technology while providing them with a revenue stream [5][4]. Group 3: Company Background - GoPro is recognized for its innovative approach to capturing and sharing immersive experiences and has been acknowledged as a top employer by various publications [7].