Behr Paint Company Announces 2026 Colour of the Year: Hidden Gem – A Smoky Jade That Embodies Understated Elegance and Timeless Sophistication

Core Insights - Behr Paint Company has announced Hidden Gem (N430-6A) as its 2026 Colour of the Year, described as a smoky jade that balances grounding and energizing qualities [1][2] - The colour reflects a growing consumer desire for unconventional colours that evoke wonder in everyday spaces, with 78% of Canadians believing that paint colours can impact confidence [2][9] Product and Market Positioning - Hidden Gem is part of the BEHR® 2026 Colour Trends Palette, which includes a variety of trend-forward colours emphasizing warmth, comfort, and playfulness [4] - The palette features grounding earth tones, deep jewel tones, and relaxed pastels, catering to diverse styles from traditional to modern [4] Consumer Engagement and Promotions - Behr Paint is running a promotional contest offering a chance to win $50,000 USD for customers who purchase any BEHR® product and follow the brand on social media [5] - The company emphasizes the versatility of Hidden Gem, suitable for various applications from residential to commercial spaces [3][6] Company Background - Founded in 1947, Behr Paint Company is a leading manufacturer of paints and related products in North America, known for its commitment to quality and innovation [8][10] - The company operates under the BEHR®, KILZ®, and WHIZZ® brands, serving both DIYers and professional contractors [8]