Behr Paint Company Announces 2026 Color of the Year: Hidden Gem - A Smoky Jade That Embodies Understated Elegance and Timeless Sophistication

Core Insights - Behr Paint Company has announced "Hidden Gem" (N430-6A) as the 2026 Color of the Year, described as a smoky jade that balances grounding and energizing qualities [1][2] - The color reflects a growing consumer desire for unconventional colors that evoke a sense of wonder in everyday spaces, with 82% of Americans believing that paint colors can impact confidence [2][9] Company Overview - Behr Paint Company is one of the largest manufacturers of architectural paints and stains in the U.S. and Canada, offering a wide range of products for both professionals and DIY users [10] - The company is a subsidiary of Masco Corporation, listed on NYSE under the ticker MAS [10] Product Offering - "Hidden Gem" is part of the BEHR® 2026 Color Trends Palette, which includes a variety of colors that emphasize warmth, comfort, and playfulness, featuring earth tones, jewel tones, and pastels [4] - BEHR® products, including the 2026 Color of the Year, are available in several lines such as BEHR DYNASTY®, BEHR MARQUEE®, BEHR ULTRA®, and BEHR PREMIUM PLUS®, sold at The Home Depot [6] Marketing and Consumer Engagement - To promote the 2026 Color of the Year, Behr Paint is running a sweepstakes offering a chance to win $50,000 for customers who purchase any BEHR® product [5] - Research indicates that more than half of Americans find a room painted with Hidden Gem captivating (58%), and two-thirds believe it would create a unique and peaceful environment [9]