Dove, Walmart and Big Brothers Big Sisters of America Announce Back-to-School Partnership to Support Youth Mentorship and Confidence

Core Points - Dove, Walmart, and Big Brothers Big Sisters of America (BBBSA) have launched a multi-year partnership aimed at supporting youth mentorship and confidence as students prepare for the new school year [2][4] - From July 1 to August 31, 2025, Dove will donate $0.05 for every Dove and Dove Men + Care item purchased at Walmart, with a minimum donation of $200,000 and a maximum of $250,000 [6] Group 1: Partnership Details - The partnership includes a series of back-to-school events at select Walmart locations throughout August, featuring interactive activities that promote mentorship and confidence [3][4] - Events will allow attendees to engage with local mentors and mentees, participate in confidence-building activities, and receive product samples and resources [3][4] Group 2: Organizational Background - Dove is recognized as the world's largest provider of self-esteem education, having reached over 130 million young people through its Dove Self-Esteem Project [4] - Big Brothers Big Sisters of America has over 120 years of experience in youth mentoring, operating in all 50 states and more than 5,000 communities [4][9] - Walmart serves approximately 270 million customers weekly and reported a fiscal year 2025 revenue of $681 billion, emphasizing its role in community support [10]