HOT NEWS: PEET'S COFFEE TAKES TO THE SKIES WITH SOUTHWEST AIRLINES AS THEIR OFFICIAL INFLIGHT COFFEE PARTNER STARTING ON AUG. 13

Core Insights - Peet's Coffee has partnered with Southwest Airlines to become the official inflight coffee provider, marking a significant milestone for the company [1][2] - The partnership aims to enhance the customer experience by offering Peet's signature coffee on all Southwest flights starting August 13, 2025 [1][2] - The featured coffee blend, "Off the Grid," is a medium roast made from beans sourced from Colombia and El Salvador, designed to appeal to a wide range of tastes [3] Company Overview - Peet's Coffee, founded in 1966, is known for pioneering the artisan coffee movement in the U.S. and is recognized for its high-quality roasts [5] - The company operates over 465 locations across the U.S., China, and the Middle East, and emphasizes responsibly sourced coffee [5] - Southwest Airlines, established in 1971, is a leading airline known for its low-cost travel and customer service, operating at 117 airports across 11 countries [6] Partnership Details - The collaboration will allow Southwest customers to enjoy Peet's coffee not only on flights but also at 25 airports served by Southwest, enhancing the overall travel experience [2][3] - To celebrate the launch, Peet's and Southwest will host a co-branded event in Chicago on August 15-16, coinciding with the city's Air and Water Show [4]