The REESE'S and OREO® Brands Announce Iconic Collaboration, Finally Giving Fans What They Have Been Asking For

Core Insights - The collaboration between OREO® and REESE'S brands aims to meet consumer demand for innovative snacking experiences by combining their iconic flavors [2][4] - The new products include the OREO® REESE'S Cookie and the REESE'S OREO® Cup, both designed to appeal to fans of both brands [3][4] Product Details - The OREO® REESE'S Cookie features OREO® chocolate sandwich cookies filled with REESE'S peanut buttery crème and OREO cookie crumbs [3] - The REESE'S OREO® Cup combines milk chocolate and white crème peanut butter cups with OREO® cookie crumbs, representing a significant collaboration between the two brands [4] Availability - Both products will be available for presale starting August 18, 2025, with nationwide rollout planned for September 2025 [5][6] - The OREO® REESE'S Cookies will return to shelves as part of the OREO brand's portfolio in January 2026 [6] Company Background - The Hershey Company, which owns the REESE'S brand, generates over $11.2 billion in annual revenues and operates in approximately 70 countries [8] - OREO® is a leading cookie brand, selling over 60 billion cookies annually, with more than 20 billion sold in the U.S. [10]