Di Yi Cai Jing·2025-07-30 13:37Core Viewpoint - Li Auto has launched its first pure electric SUV, the Li Auto i8, which is equipped with advanced battery technology and aims to establish a strong presence in the high-end electric vehicle market [2][3]. Product Launch and Features - The Li Auto i8 features two battery options: 90.1 kWh and 97.8 kWh, with CLTC ranges of 670 km and 720 km respectively, starting at a price of 321,800 yuan [2]. - The i8 is part of Li Auto's broader product lineup, which includes the L series, i series, and MEGA series, with a second pure electric model, the i6, set to launch in September [2]. Market Position and Sales Performance - Li Auto is projected to achieve annual sales exceeding 500,000 units in 2024, leading among new energy vehicle manufacturers [3]. - In the mixed power market, Li Auto maintains a leading position in the 300,000-400,000 yuan segment and has topped the 200,000-300,000 yuan market, but ranks second in the 400,000 yuan and above segment due to competition from models like the AITO M9 [3]. Competitive Landscape - The market for pure electric SUVs priced above 300,000 yuan is becoming increasingly competitive, with new entrants like Tesla's Model Y L and NIO's ET7 [3][4]. - Despite the potential for star models in the high-end pure electric market, overall sales remain low, with less than 80,000 units sold in the first four months of 2025 [4]. Consumer Concerns and Company Strategy - Consumer "charging anxiety" is a significant barrier to growth in the high-end pure electric sector, which Li Auto aims to address by expanding its supercharging network, now exceeding 3,000 stations [4]. - Li Auto's CEO has indicated that the i8 will feature advanced intelligent driving systems, reflecting the company's commitment to enhancing user experience [4].