SIASUN(SZ:300024) Zheng Quan Ri Bao·2025-07-30 14:16Core Viewpoint - Giant Star Legend Group Limited has announced a strategic partnership with a well-known robotics company to develop and commercialize companion robots, specifically quadruped robotic dogs, leveraging its extensive IP resources [1][2]. Group 1: Strategic Collaboration - The collaboration aims to integrate emotional resonance from IP into the robot's interaction system, moving beyond simple IP licensing [1]. - Giant Star Legend will handle IP planning, design, and global marketing strategies, while the robotics company will focus on technology, hardware development, and application programming [2]. - The partnership will also explore the commercial value of robots in entertainment settings, such as concerts and live shows, enhancing the integration of star IP [2]. Group 2: Financial Aspects - On July 25, Giant Star Legend announced a placement of 37.5245 million shares, raising approximately HKD 342.6 million, with a share price of HKD 9.13 [2][3]. - The net proceeds of approximately HKD 324 million will be allocated to various initiatives, including expanding retail channels and developing IP physical stores [3]. Group 3: Market Context and Challenges - The consumer robotics market is gaining attention due to policy support and market expectations, but challenges such as high technical barriers and unclear user demand persist [3][4]. - Industry experts suggest that without a strong interactive and content-evolving product, the collaboration may be perceived as mere concept packaging, failing to address growth concerns in the IP business [4].