香港贸发局：超六成港商看好内地电商市场潜力

Core Insights - Over 60% of surveyed Hong Kong businesses view mainland China as the most promising e-commerce market [1] - The Hong Kong Trade Development Council (HKTDC) conducted a survey involving 2,200 consumers across various regions in mainland China to understand their online shopping behaviors and preferences [1] - The HKTDC's research director emphasized the importance for Hong Kong businesses to comprehend mainland consumers' online shopping habits and preferences for Hong Kong products to formulate effective business strategies [1] Industry Overview - Mainland China is recognized as the largest e-commerce market globally, with a well-established e-commerce industry [1] - Understanding consumer behavior in mainland China is crucial for Hong Kong businesses to effectively capture opportunities in the mainland e-commerce retail market [1]