Group 1 - The core idea of the article emphasizes the rising demand for "cooling" experiences during the summer, which is driving new vitality in cultural and tourism consumption through innovative products and services [2][19] - Nighttime consumption is increasing, with various activities such as night markets, beer festivals, and music festivals boosting spending in the dining and entertainment sectors [3][5] - A report from the Ministry of Commerce indicates that 60% of consumer spending occurs at night, with the nighttime economy in China growing from 22.54 trillion yuan in 2018 to 50.25 trillion yuan in 2023 [8] Group 2 - There is a growing preference for summer vacation destinations that offer cooling experiences, with new tourism products being developed to meet diverse consumer needs [9][10] - Various regions are leveraging their unique cultural and climatic resources to create immersive nighttime experiences, attracting large numbers of tourists [6][15] - The article highlights the ongoing development of new tourism infrastructure and services to enhance the overall visitor experience, contributing to the growth of the "cooling economy" [19]
经济政策一线微观察｜氛围感 体验感 获得感——“清凉经济”持续激发夏日文旅消费新活力
Xin Hua She·2025-07-30 14:35