Guo Ji Jin Rong Bao·2025-07-30 15:07Core Viewpoint - Starbucks reported a total net revenue of approximately $9.456 billion for the reporting period, representing a year-on-year growth of 3.8%, while net profit attributable to shareholders fell by 47.1% to $558 million [1]. Financial Performance - Global comparable store sales decreased by 2%, and the global operating margin was 10.1% [1]. - In the Chinese market, same-store sales grew by 2%, with transaction volume increasing by 6%, but the average transaction value declined by 4% [3]. Strategic Moves in China - Starbucks is seeking strategic partners to sell part of its stake in the Chinese market, aiming to retain a significant portion of ownership [2][3]. - The valuation of Starbucks' Chinese business is reported to be as high as $10 billion, attracting nearly 30 private equity firms [3]. - Potential buyers include major domestic players and well-known investment firms, with Starbucks emphasizing the need for partners who can provide resources or expertise for growth in China [3]. Market Challenges - Starbucks faces increasing competition from local coffee brands like Luckin Coffee and Koolearn, which have surpassed Starbucks in revenue and store count [3]. - The coffee market in China is experiencing rapid growth, with a significant increase in per capita coffee consumption [3]. Changes in Business Strategy - Starbucks has increased its marketing efforts, including collaborations with popular brands and a price reduction on several key products, marking the first official price cut in 25 years [10]. - The company is also enhancing its "third space" concept by introducing free study rooms in some locations, aiming to differentiate itself from competitors [10]. - Starbucks is undergoing self-transformation to adapt to the evolving consumer preferences and competitive landscape in the Chinese coffee market [10]. Store Expansion - As of the end of the third quarter, Starbucks operated 7,828 stores in China, making it the third-largest brand in terms of store count in the Chinese coffee market, with 70 new stores opened in the quarter [8].