Nan Fang Du Shi Bao·2025-07-30 16:01Core Viewpoint - Hisense Home Appliances is experiencing a slowdown in growth despite still achieving revenue and profit increases, indicating a potential shift in company strategy following recent executive changes [2][3][4]. Financial Performance - In the first half of 2025, Hisense Home Appliances reported revenue of 49.34 billion yuan, a year-on-year increase of 1.44%, and a net profit attributable to shareholders of 2.08 billion yuan, up 3.01% [3][4][5]. - The company's revenue growth has slowed compared to previous years, where 2024 saw an 8.35% increase in revenue and a 17.99% increase in net profit [5]. - The gross profit margin decreased slightly to 22.66%, down 0.01 percentage points [6]. Market Dynamics - The domestic central air conditioning market saw a significant decline of 15.9%, while the home air conditioning market retail sales increased by 24.9% [6]. - Hisense's domestic revenue experienced a slight decline of 0.06%, attributed to the downturn in the central air conditioning market [6]. Business Segments - The HVAC segment remains the largest for Hisense, with revenue growth of 4.07% to 23.69 billion yuan, accounting for 48.02% of total revenue [7]. - Internationally, Hisense's overseas revenue grew by 1.35%, with notable increases in the European market, where revenue rose by 22.7% [8]. Executive Changes - Recent executive changes include the appointment of Gao Yuling as president and the election of Yin Bitong as a representative director, indicating a potential strategic shift [2][9]. - Yin Bitong, previously a vice president at Midea Group, is recognized for his transformative leadership, which may enhance Hisense's operational capabilities [9][10]. - Fang Xueyu, with extensive experience in international markets, has been nominated as an executive director, reflecting Hisense's focus on expanding its global presence [10].