GYLS(SH:600059) Nan Fang Du Shi Bao·2025-07-30 16:01Core Viewpoint - The leadership change at Guyue Longshan, a leading Huangjiu producer, is significant as it occurs during a critical phase of the company's strategic transformation [2][6]. Group 1: Leadership Changes - Lyu Danlin has resigned from his positions as director and deputy general manager, effective July 30, 2025, due to a work transfer, originally scheduled to serve until July 11, 2027 [2][3]. - The company has experienced multiple leadership changes in 2023, including the appointment of Ma Chuan as general manager and Pan Liangcan as deputy general manager [7]. Group 2: Strategic Initiatives - Under Lyu Danlin's leadership, the company focused on a strategy of "youthfulness, high-end positioning, and internationalization," launching premium products and expanding into East Asia and Western Europe [7]. - Guyue Longshan has introduced various innovative products, such as "Only This Green Jade" and "Daughter's Red Qianhua Chenpi Liquor," to enhance its brand image and attract younger consumers [6]. Group 3: Financial Performance - In 2024, Guyue Longshan reported revenue of 1.936 billion yuan, an increase of 8.55% year-on-year, but net profit fell sharply by 48.17% to 206 million yuan [7]. - The first quarter of 2025 saw a revenue decline of 4.90% to 539 million yuan, with a net profit decrease of 4.82% to approximately 59.02 million yuan [7].