从上海看见中国魅力 | “老外”游上海（二）

Core Insights - The article highlights the increasing popularity of Shanghai as a destination for foreign tourists, driven by the relaxation of visa policies and the city's appeal as a cultural and modern hub [1][3][5]. Tourism Growth - Shanghai received over 4.158 million inbound tourists in the first half of 2025, marking a year-on-year increase of 37.6%, with foreign visitors accounting for approximately 3.121 million, a growth of 53.3% [5]. - The city's international visibility is enhanced by social media, with content about Shanghai travel gaining traction on platforms like Tripadvisor and YouTube, contributing to a positive feedback loop of tourism attraction [7]. City Brand and Infrastructure - Shanghai is positioned as a key entry point to China, supported by a dense international flight network connecting to 48 countries and 291 destinations, with a projected annual passenger throughput of 124 million by 2024 [6]. - The city's modern infrastructure and efficient urban management are highlighted as factors that attract tourists, with many expressing admiration for the city's rapid development and technological advancements [11][12]. Visitor Experience - Foreign tourists describe their experiences in Shanghai using terms like "Incredible," "Modern," and "International," reflecting a strong positive impression of the city [5]. - The city is seen as a blend of historical depth and modern vibrancy, making it an ideal starting point for understanding China [11]. Future Prospects - Shanghai aims to not only attract tourists but also ensure they feel compelled to return, emphasizing the importance of enhancing the overall visitor experience through improved services like tax refunds [12].