Forbes·2025-07-30 15:55Core Insights - The luxury industry is experiencing a significant downturn, with LVMH's profits dropping 15% in the first half of 2025 and organic growth down 3% [3] - Kering's revenue has decreased by 18% in Q2, with Gucci's sales falling by 25% and overall sales in Asia and Japan down by 29% in the first half of the year [3] - The current challenges are attributed to a need for a reset in the luxury sector, moving away from hyper-scaling growth strategies that have led to overexposure and loss of brand essence [4][5] Company Performance - LVMH's shares have declined by 15% since the start of 2025, indicating investor concerns about the company's performance [2] - Hermès, in contrast, reported a 9% revenue increase to 3.9 billion in Q2, demonstrating strong brand equity and customer loyalty [5][6] - Gucci's decline in sales and consumer loyalty highlights the risks of overexposure and trend-chasing strategies [7] Market Trends - Luxury consumers are becoming more selective, valuing emotional connections and long-term worth over short-lived trends [8][10] - The industry is witnessing a shift towards authenticity, craftsmanship, and storytelling as key drivers of desirability [9] - Brands are encouraged to return to their roots, focusing on intention and intimacy rather than mass visibility [9]