宠物消费续创新高 供应链抢抓市场红利

Industry Overview - The pet industry in China is experiencing rapid growth, with over a thousand attendees at recent industry conferences indicating strong interest and investment [1] - The pet consumption scale continues to expand, with a projected domestic pet consumption of 77.375 billion yuan in the first half of 2025, reflecting an 8.84% year-on-year increase [2] - The number of pet-related enterprises in China has reached 4.8202 million, with 910,000 new registrations in 2025, showcasing the industry's strong attractiveness [2] Market Dynamics - The perception of pets as family members is driving consumers to invest more in pet care, shifting demand from basic needs to emotional companionship [2] - The market penetration for pet products in China has significant room for growth, with an estimated 80% potential increase in new users over the next 10 to 20 years [2] - The industry is witnessing a transformation with new entrants and innovative business models emerging, indicating a redefinition of consumer needs across the entire supply chain [2] Corporate Strategies - Several A-share listed companies are entering the pet industry, including investments in smart pet appliances and digital supply chain management [3] - Companies like Yungli Co. and Huylon New Materials are strategically investing in pet-related ventures, indicating a trend of cross-industry collaboration [3] - The integration of AI and digital platforms is becoming crucial for companies to enhance operational efficiency and adapt to market changes [8][10] Regional Development - Local governments are increasingly prioritizing the pet economy, with regions like Henan's Luohe aiming to become a major hub for the pet industry, targeting a 10 billion yuan pet economy demonstration zone [5] - Luohe's pet industry park is leveraging local food production capabilities, with proximity to major food companies providing a strong raw material advantage [5][6] - The establishment of comprehensive supply chains in pet industry parks is enhancing competitiveness and fostering innovation [6][7] Technological Advancements - The pet supply chain is undergoing significant digital transformation, with companies adopting AI and digital management systems to streamline operations [8][9] - Collaborations between companies, such as the partnership between Guibao Pet and Baisheng Software, are focused on enhancing digital capabilities in retail [8] - The overall efficiency of the pet supply chain is expected to improve as more companies embrace digital transformation, leading to higher industry standards and collaboration [10]