解锁夜经济新“夜”态

Group 1 - The core viewpoint emphasizes the rising popularity of night economy in Jiangsu, driven by various cultural and entertainment activities, which has become a new engine for consumption growth [1] - Jiangsu has introduced over 2,800 unique activities and more than 1,800 benefit measures to promote night economy, alongside the launch of 50 night consumption gathering business circles [1] - The integration of diverse night activities such as cultural performances, sports events, and trendy entertainment is enhancing consumer experiences and driving foot traffic [1] Group 2 - The night economy is evolving from simple night markets to a comprehensive chain including night tours, night views, night shows, and night entertainment, indicating a trend towards industrialization and quality enhancement [2] - Despite the growth, challenges such as homogenization, low-level construction, and inadequate supporting services remain, necessitating a focus on planning, supply richness, and regulatory improvements [2] - Creating compelling reasons for consumption, particularly for the youth, is essential, with emotional value becoming a key driver for night economy engagement [2] Group 3 - To avoid uniformity in night economy offerings, local historical resources and cultural characteristics should be leveraged to cultivate unique night economy brands [3] - Successful examples include Xi'an's "Datang Night City" and Gansu's Dunhuang Night Market, which integrate local culture into night consumption experiences [3] - Collaboration among various stakeholders is crucial for the sustainable development of night economy, requiring both infrastructure improvements and service quality enhancements [3]