“土特产”走向大市场！十部门联手促农产品消费

Core Viewpoint - The implementation plan released by the Ministry of Agriculture and Rural Affairs and ten other departments aims to enhance agricultural product consumption through 23 measures across nine areas, signaling a positive move towards expanding domestic demand and stabilizing the economy [2][15]. Group 1: Supply Optimization - The plan emphasizes optimizing the supply of green and high-quality products to meet diverse consumer needs, including enhancing the production of organic and geographical indication products [6][10]. - It proposes a series of measures to innovate and optimize product supply, thereby expanding the market for local specialties [6][4]. Group 2: Promoting Circulation - The plan aims to improve the connection between production, supply, and sales, addressing the challenge of local specialties being less accessible [8][9]. - It includes initiatives to create consumption platforms and enhance cooperation between production and sales regions, such as promoting local agricultural festivals and supporting businesses in niche markets [9][10]. Group 3: Market Activation - The plan encourages healthy consumption through public awareness campaigns and initiatives to promote nutritious diets, targeting various demographics [12][13]. - It highlights the importance of integrating agricultural tourism with local products to create new consumption channels and experiences [14].