农业农村部等十部门发布促进农产品消费实施方案

Core Viewpoint - The implementation plan released by ten departments, including the Ministry of Agriculture and Rural Affairs, aims to effectively expand agricultural product consumption by unleashing diverse, quality, and differentiated consumption potential [1] Supply Side Optimization - The plan emphasizes optimizing the supply of green and high-quality products to meet multi-level consumption demands, focusing on enhancing the "three products and one standard" level, promoting quality evaluation and grading, developing new processing products, and innovating local specialty foods [1] Innovation in Distribution - The plan outlines measures to promote precise connections between production, supply, and sales, broaden offline consumption channels, innovate festival exhibition consumption platforms, enrich agricultural product consumption scenarios, and improve urban and rural consumption facilities [1] - It also highlights leveraging e-commerce platforms to enhance the quality and efficiency of online consumption and encourages regional cooperation in production and sales to strengthen collaborative support for consumption [1] Market Activation - The plan includes organizing specialized science popularization campaigns to advocate for nutritious and healthy consumption, strengthening brand leadership to boost consumer confidence, promoting the integration of agriculture, culture, and tourism to expand new consumption spaces, and accelerating the integration of domestic and foreign trade to promote interconnected consumption [1] Collaborative Efforts - The plan stresses the importance of inter-departmental collaboration to form a cohesive working force, along with improving supporting measures, strengthening financial support, and advancing coordinated supervision across the entire supply chain [1]