防晒产业迎来“双向爆发” 消费板块平稳攀升

Core Insights - The sunscreen industry is transitioning from a niche market to a mainstream necessity, driven by increasing consumer demand and product innovation [1][2][3] Group 1: Market Trends - The demand for sunscreen products has surged, with sales of sunscreen clothing, skin clothing, and sun umbrellas doubling year-on-year since June [2] - Sunscreen has become a summer essential, with a 34.17% year-on-year increase in total transaction value for sunscreen products on the "What Worth Buying" platform in June [2] - The market for sunscreen clothing and cosmetics is projected to reach 885 billion yuan and 179 billion yuan respectively by 2025, with further growth expected in 2026 [2] Group 2: Company Strategies - Companies are actively developing innovative sunscreen products, such as UV-resistant and cooling fabrics for the textile and apparel sectors [3] - Retail companies are creating themed consumption events, like "Summer Sunscreen Festival," to attract younger consumers and promote sunscreen and whitening products [3] - Brands are focusing on combining short-term relief and long-term protective benefits in sunscreen products to build consumer trust and expand the market from seasonal to year-round demand [3] Group 3: International Expansion - The overseas market for sunscreen products is also growing, with significant increases in orders for sunscreen and tanning products in Malaysia and Cambodia [4] - Cooling products like portable air conditioners and fans have seen substantial sales growth in France and Argentina, indicating a rising demand for cooling solutions [4] - Pet product companies are capitalizing on the sunscreen trend by offering cooling mats and pads for pets in hot tropical regions [4] Group 4: Industry Outlook - Industry experts emphasize the need for foreign trade companies to enhance innovation and product upgrades to improve international competitiveness and resilience against market fluctuations [5]