桐庐:钟山板鸭“飞”上杭城餐桌
Hang Zhou Ri Bao·2025-07-30 02:21

Core Viewpoint - The official launch of the "Zhongshan Duck Intangible Cultural Heritage Authorized Store" in Hangzhou marks a significant step towards the industrialization of this traditional craft, which has been recognized as a cultural heritage of Tonglu County since 2020 [2][3] Group 1: Company Development - The store's duck products are freshly sourced from Tonglu every morning, emphasizing the commitment to quality and the responsibility that comes with industrialization [2] - The company, Tonglu Xufangtong Catering Management Co., Ltd., has been awarded the "Tonglu Flavor" plaque, indicating its dedication to maintaining traditional flavors through standardized production [2] - The company plans to expand its offerings to include more local products, such as Zhongshan honey pears and tofu, while also utilizing online platforms to boost sales [2] Group 2: Industry Impact - The integration of the "Duck IP" into urban consumer markets is seen as a new engine for rural revitalization, with the company aiming to support rural development through raw material procurement and job creation [2] - The local government emphasizes the importance of innovation in promoting intangible cultural heritage, with plans to explore more appealing forms to engage the market [3] - Zhongshan Township is recognized as the birthplace of China's private express delivery industry and has produced various intangible cultural heritage brands, indicating a rich cultural landscape that can be leveraged for economic growth [3]