Qi Lu Wan Bao·2025-07-30 02:54Core Insights - JD's "Qixian Xiaochu" platform has seen over 66,000 applications for its "Dish Partner" recruitment in the first week, indicating strong market expectations for innovation in the food supply chain [1] - The initiative aims to address food safety concerns and eliminate "ghost kitchens" from the market, marking a significant supply chain model innovation in the food delivery sector over the past 15 years [1] Group 1 - The first store of Qixian Xiaochu achieved an average of over 1,000 daily orders in its first week, with a 3-day repurchase rate exceeding the industry average by 220%, validating its "good and cheap" positioning [3] - The model promotes a symbiotic relationship with merchants and chefs, where JD covers rent, labor, and operational costs, allowing partners to focus on dish development and quality ingredient supply chain collaboration [3] - JD emphasizes that it will not allow partner merchants to incur losses and will not exploit the platform to benefit "ghost kitchens" [3] Group 2 - JD highlights that the food delivery market has been trapped in a "bad money drives out good" dilemma for the past 15 years, and its ongoing innovations are revitalizing the industry [4] - The implementation of the Qixian Xiaochu cooperative model is expected to help consumers access quality and affordable food while enabling quality dining merchants to increase sales [4] - The service commitment of "good and cheap" is being actively practiced through this initiative [4]