五年换四帅！黄章亲弟弟重掌魅族：能救"Others手机”和“难产汽车"吗？

Leadership Changes - The recent appointment of Huang Zhipan as CEO of Xingji Meizu marks the fourth CEO change in five years, following the brief tenures of Su Jing and Shen Ziyu [2][3][6] - Su Jing's tenure lasted just over a year, and she was succeeded by Huang Zhipan, who previously held the position of Executive Vice President and President of the Mobile Division [3][6] Company Performance and Strategy - Since Geely's acquisition of Meizu, the company has struggled to gain market share, often categorized as "others" in the smartphone market [2][6] - Meizu's smartphone market share remains low, with a reported 0.4% in Q3 2023, ranking 12th in sales [10][12] - The company has shifted its strategy under Su Jing to focus on cost-effective products, but has not launched any flagship models for 2025 [11][12] Workforce Adjustments - Recent reports indicate layoffs across multiple Meizu branches in Beijing, Shanghai, and Shenzhen, with employees being forced to leave shortly after joining [7][8] - The layoffs are speculated to be part of a strategy to optimize financial performance ahead of a potential IPO [6][8] Automotive Ventures - Meizu's automotive initiatives have also faced challenges, with the company struggling to make significant progress in the automotive sector [13][17] - The planned launch of the Meizu DreamCar has been delayed, and the collaboration with Polestar has ended, indicating a lack of substantial impact from Meizu on its automotive partners [13][17] Market Position and Future Outlook - Despite the backing of Geely, Meizu has not achieved its goal of returning to the top five in the mid-to-high-end smartphone market, as set by former CEO Shen Ziyu [8][10] - Huang Zhipan's recent comments about the upcoming Meizu 22 suggest a renewed focus on product innovation, but skepticism remains regarding the company's ability to regain its former market position [11][12]