Chan Ye Xin Xi Wang·2025-07-31 01:32Overview - The demand for natural and healthy beverages, such as chrysanthemum tea, is increasing due to rising health awareness among consumers. Chrysanthemum tea is known for its benefits like detoxification and liver health, aligning with current consumer preferences for health-oriented drinks. The market for chrysanthemum tea beverages in China is projected to reach 2.337 billion yuan in 2024, with a year-on-year growth of 16.84%. However, chrysanthemum tea currently holds a small share of the overall tea beverage market, indicating significant future growth potential [1][13]. Market Policies - The Chinese government has implemented various policies to support the development of the food and beverage industry, including chrysanthemum tea beverages. Key policies include the "Food Business License and Filing Management Measures," "Measures for Accelerating the Integration of Domestic and Foreign Trade," and "Food Safety Risk Control List," which create a favorable regulatory environment for the industry [4][6]. Industry Chain - The chrysanthemum tea beverage industry consists of an upstream supply chain that includes chrysanthemum, water, sweeteners, acidifiers, flavorings, and packaging materials. The midstream involves production companies, while the downstream includes sales channels such as supermarkets, convenience stores, and e-commerce platforms. The consumer base is broad, particularly appealing to health-conscious individuals [7][11]. Current Development - The market for chrysanthemum tea beverages is expanding rapidly, driven by increasing consumer health awareness. The industry is expected to grow significantly, with the market size projected to reach 2.337 billion yuan in 2024, reflecting a 16.84% increase from the previous year. Despite this growth, chrysanthemum tea's share of the overall tea beverage market remains relatively small, suggesting ample room for expansion [13][21]. Competitive Landscape - The chrysanthemum tea beverage market in China is characterized by high concentration, with leading companies like China Resources Beverage, Shenhui, Vitasoy, and Huierkang holding significant market shares. Competition is intense, with both established and emerging brands engaging in price wars, new product launches, and aggressive marketing strategies. Notably, brands like Yuanqi Forest have rapidly gained market share since entering the sector in 2022 [15][17]. Industry Representative Companies - China Resources Beverage is a state-owned enterprise and a major player in the ready-to-drink beverage sector, with projected revenues of 13.52 billion yuan and a gross profit of 6.397 billion yuan in 2024, reflecting a gross margin of 47.31% [17]. Shenhui is a mid-sized beverage company that combines traditional methods with modern technology to produce its chrysanthemum tea products [19]. Future Trends - The future of the chrysanthemum tea beverage market is expected to focus on low-sugar and no-sugar options, with companies likely to use natural sweeteners like stevia and monk fruit extract. Additionally, there will be an emphasis on enhancing the health benefits of products, potentially incorporating ingredients like vitamin C and probiotics to provide consumers with comprehensive health benefits [21].