韧性凸显！跨境电商如何重新定义“出海”

Group 1: Cross-Border E-Commerce Growth - In the first half of the year, China's cross-border e-commerce imports and exports reached approximately 1.32 trillion yuan, a year-on-year increase of 5.7% [1] - Exports accounted for about 1.03 trillion yuan, growing by 4.7%, while imports were around 291.1 billion yuan, increasing by 9.3% [1] - The number of newly registered cross-border e-commerce companies surged to 5,080 in the first four months, marking a year-on-year increase of 173.24% [1] Group 2: Emerging Market Opportunities - Cross-border e-commerce companies are diversifying their market strategies to adapt to changes, with significant growth observed in emerging markets [2] - In the first five months, traffic growth in regions such as the Middle East, Latin America, Africa, Europe, and South Asia exceeded 40%, with the Middle East showing a remarkable 59% increase in May [2] - Chinese B2C cross-border e-commerce exports to ASEAN grew by 75%, while exports to Russia surged by 146.9% [3] Group 3: Technological Integration in E-Commerce - Advanced technologies like AI and big data are transforming the entire cross-border e-commerce supply chain, enhancing market insights and customer interactions [4] - AI-driven tools are improving operational efficiency, with AI inquiry systems increasing conversion rates by 30% and AI customer service enhancing order completion rates by over 30% [5] - During the 618 shopping festival, JD Global Sales saw a 239% year-on-year increase in order volume, driven by digital technology optimizations [5]