Core Insights - MINISO has successfully launched a new IP collaboration with "Jurassic World" coinciding with the film's premiere in China, showcasing its strong influence in the IP collaboration sector [1] - The collaboration features over 50 new products, including dinosaur plush toys and trendy bags, with the "King Dragon PENPEN" plush becoming a standout item [1][2] - MINISO's strategy of partnering with global IPs has led to collaborations with over 150 renowned international IPs, enhancing its competitive product matrix and facilitating its global brand expansion [2] Group 1 - The "Jurassic World" themed store at MINISO LAND has been upgraded, reflecting the brand's ability to leverage film releases for product launches [1] - The collaboration with "Jurassic World" marks a continuation of MINISO's partnership with Universal Pictures, following previous successful collaborations [2] - The new product series will be available in stores and online starting July 2, providing consumers with an immersive "Jurassic World" experience [1] Group 2 - MINISO's IP collaboration strategy has established it as a benchmark in the industry, with successful partnerships including "Minions" and "Harry Potter" [2] - The brand aims to deepen emotional connections between IPs and fans, aligning with its vision of "beautiful life, happy consumption" [2] - MINISO plans to open its first global MINISO SPACE in Nanjing in 2025, marking a new phase in its IP collaboration strategy [2]
名创优品MINISO携手150+国际IP 构建全球化联名产品矩阵