第四届数贸会将扩大数字国潮展区

Group 1 - The fourth Global Digital Trade Expo is focusing on empowering traditional brands through digital transformation and collaboration with technology companies [1] - Over 20 well-known traditional brands participated in discussions about digital empowerment and consumer transformation [1] - Challenges faced by traditional brands include limited digital engagement and smaller scale operations, as highlighted by brand representatives [1] Group 2 - The Zhejiang Provincial Association of Time-honored Brands plans to introduce a dedicated digital promotion event for traditional brands this year [2] - The digitalization ratio of traditional brands is expected to increase, with more digital platforms being introduced to enhance product innovation and international reach [2] - The exhibition area for the digital national trend section will expand from 200 square meters to 500 square meters, featuring product displays, interactive performances, live streaming, and digital cultural creations [2]