Group 1 - The core theme of the "Civilized Tourism Beautiful Hangzhou" campaign is to promote high-quality tourism development through the integration of civilization and tourism, with a focus on new consumption trends in the tourism industry [2] - The tourism market in Hangzhou has shown strong vitality, with 240 million visitors in 2024, a year-on-year increase of 7.5%, and a significant rise in overnight international visitors by 107.8% [2] - The number of travel agencies in Hangzhou has been increasing at a rate of 10% since 2023, with a total of 1,243 registered agencies expected by 2025 [2] Group 2 - The shift in consumer preferences among the Z generation has led to a significant change in the travel market, with the proportion of free travel rising to 65% by 2025, while traditional group tours have decreased to 27% [3] - Tourists are increasingly seeking immersive experiences rather than just photo opportunities, with a notable rise in bookings for deep travel projects such as Hanfu photography and tea-making experiences [4] - The evolution of tourism consumption has shifted from basic functional needs to emotional value, emphasizing immersive experiences, social media creativity, cultural knowledge, and personalized services [4]
2025“文明旅游 美丽杭州”主题宣传活动启动
Hang Zhou Ri Bao·2025-07-31 02:36