直击ChinaJoy | 游戏用户规模近6.79亿！张毅君：为历史新高点

Core Insights - The 22nd ChinaJoy will take place from August 1 to 4 at the Shanghai New International Expo Center, showcasing the growth of the gaming industry in China [1] - The China Audio-Video and Digital Publishing Association's Vice President Zhang Yijun reported that the actual sales revenue of the domestic gaming market for the first half of 2025 is projected to reach 168 billion yuan, a year-on-year increase of 14.08%, marking a new high [1] - The number of gaming users in China is expected to reach approximately 679 million, reflecting a year-on-year growth of 0.72%, also a historical peak [1] Domestic Market Performance - For the first half of 2025, the actual sales revenue from self-developed games in the domestic market is anticipated to be 140.45 billion yuan, showing a year-on-year increase of 19.25% [1] - The actual sales revenue from self-developed games in the overseas market is projected to be 9.501 billion USD, with a year-on-year growth of 11.07% [1] Overseas Market Insights - In the overseas market for self-developed mobile games, the revenue distribution shows that the United States accounts for 31.96%, Japan for 16.20%, and South Korea for 7.47%, collectively representing 55.63% of the total [1] - Germany, the UK, and France together account for 8.78%, indicating that Europe remains an important region for Chinese game exports [1] Future Outlook - The ongoing efforts to protect minors in the gaming industry are expected to continue [1] - The market is anticipated to maintain a growth trend, with the positive impact of diverse fields expanding [1] - The development and innovation of high-quality games are expected to further broaden [1]