多维推进“微短剧+文旅”深度融合

Core Viewpoint - The integration of "micro short dramas + cultural tourism" is emerging as a new engine for breaking through challenges in the cultural tourism industry, providing immersive experiences for consumers through fragmented storytelling and social dissemination [1][2]. Policy Guidance - The National Radio and Television Administration has launched the "Travel with Micro Short Dramas" initiative to promote deep integration of micro short drama content with cultural tourism resources, with over 20 provinces actively supporting this initiative [2]. - The initiative has already produced multiple high-quality works that transform intangible cultural heritage, landmark scenery, and folk customs into engaging narratives for younger audiences [2]. Content Practice - Diverse micro short dramas are becoming the "business cards" of cultural tourism, showcasing local delicacies and cultural stories, such as "My Journey Has Wind," "Summer in Sanjing Hutong," and "Scenic Hunter: Chaka Salt Lake" [3]. - These dramas not only highlight regional culture but also enhance the viewer's connection to the local heritage and experiences [3]. Market Dynamics - As of December 2024, the user base for micro short dramas in China is projected to reach 662 million, with a market size of 50.4 billion yuan [6]. - The filming of micro short dramas has significantly boosted local economies, as seen in Yantai, where filming generated over 5 million yuan in local consumption [6]. - In Zhejiang, a competition for outstanding works related to cultural tourism received 120 submissions, indicating strong industry engagement [6]. Extension of Micro Short Dramas in Cultural Tourism - Scenic spots are leveraging the exposure from film and television to create immersive experiences, as demonstrated by the Red Leaf Persimmon Rock Tourism Area in Shandong, which attracted 1.6 million visitors in 2024 [7]. - The integration of micro short dramas into tourism is enhancing the appeal of destinations, making travel more engaging for younger audiences [7]. Technological Empowerment - The micro short drama industry is being driven by technological innovations, with a focus on high-quality content development [8]. - Advanced technologies like XR and AI are reshaping the integration of micro short dramas with cultural tourism, enhancing viewer immersion and storytelling [9]. - The industry is moving towards content premiumization, utilizing data analytics to refine scripts and enhance production quality, thereby increasing user engagement [9].