Xin Lang Cai Jing·2025-07-31 02:56Core Viewpoint - Morgan Stanley reports that Prada's second-quarter performance was below expectations due to a slowdown in luxury goods consumption among cross-border travelers, with sales growth at 6.1% year-on-year compared to 12.5% in the first quarter and market expectations of 9% [1] Group 1: Financial Performance - Prada and Miu Miu brand revenues were slightly below expectations, with same-store sales growth around 9%, indicating a lack of operating leverage, resulting in adjusted EBIT for the first half being 3.1% lower than expected [1] - The latest sales forecast for the third quarter has been downgraded to a growth of 8.3% from a previous estimate of 10.4% [1] Group 2: Market Outlook - Morgan Stanley anticipates that the negative impact of international tourism will peak in the summer, leading to potential downward adjustments in sales forecasts [1] - The target price for Prada's stock has been reduced from HKD 66 to HKD 62, although the "overweight" rating is maintained, with the firm still viewing Prada and Miu Miu as strong performers in the luxury goods sector [1]