报告：欧洲仍为中国游戏出海重要区域

Core Insights - The report indicates that the actual sales revenue of China's gaming market reached 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08%, which is a historical high [2] - The number of gaming users in China approached 679 million, reflecting a year-on-year increase of 0.72%, also a historical peak [2] Domestic Market Performance - In the first half of 2025, the actual sales revenue of domestically developed games in the Chinese market was 140.45 billion yuan, showing a year-on-year growth of 19.25% [2] - The actual sales revenue of domestically developed games in the overseas market reached 9.501 billion USD, with a year-on-year increase of 11.07% [2] Overseas Market Distribution - In the first half of 2025, the revenue distribution of domestically developed mobile games in overseas markets showed that the United States accounted for 31.96%, Japan for 16.20%, and South Korea for 7.47%, collectively representing 55.63% of the total overseas revenue [2] - Additionally, the combined market share of Germany, the UK, and France was 8.78%, indicating that Europe remains an important region for Chinese game exports [2]