前6月二次元移动游戏市场销售收入同比下降8%

Group 1: Overall Market Performance - The actual sales revenue of China's gaming market reached 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08%, a historical high [1] - The gaming user base approached 679 million, with a year-on-year increase of 0.72%, also a historical peak [1] Group 2: Self-Developed Games - The actual sales revenue of self-developed games in the domestic market was 140.45 billion yuan, showing a year-on-year growth of 19.25% [1] - The overseas market for self-developed games generated actual sales revenue of 9.501 billion USD, with a year-on-year increase of 11.07% [1] Group 3: Overseas Market Distribution - In the overseas market for self-developed mobile games, the United States accounted for 31.96%, Japan for 16.20%, and South Korea for 7.47%, collectively representing 55.63% of the market [1] - Germany, the UK, and France together accounted for 8.78%, indicating Europe remains an important region for Chinese game exports [1] Group 4: Market Segmentation - Mobile games accounted for 74.59% of actual sales revenue, maintaining a dominant position [1] - Client games saw an increase in actual sales revenue, holding a 21.07% share [1] - Web games represented a smaller share at 1.31% [1] Group 5: Esports Market - The actual sales revenue of China's esports game market reached 80.645 billion yuan, reflecting a year-on-year growth of 16.64% in the first half of 2025 [2] Group 6: Subsector Performance - The actual sales revenue of the two-dimensional mobile game market was 14.577 billion yuan, experiencing a year-on-year decline of 8.00% [3]