一网络大V发布虚假测评信息,最高法:侵犯企业名誉权应担责
Nan Fang Du Shi Bao·2025-07-31 04:11

Core Points - The Supreme People's Court ruled that a digital influencer, who published false product reviews without testing, infringed on a company's reputation and must bear liability for the defamation [1][2] - The case highlights the importance of accurate product reviews in the internet economy and the responsibility of reviewers to base their opinions on actual testing and reasonable verification [2] Group 1 - A digital influencer with over 100,000 followers published derogatory reviews of a company's electronic products without conducting any actual tests, using terms like "garbage" to demean the products [1][2] - The court found that the influencer's comments lacked objective basis and were malicious, exceeding reasonable evaluation principles [2] - The influencer was ordered to apologize, pay 60,000 yuan in damages, and cover reasonable expenses of over 26,000 yuan, with the judgment becoming effective without appeal [2] Group 2 - The Supreme Court emphasized that product reviews serve as a market evaluation method in the internet economy, providing consumers with decision-making references [2] - Reviewers must ensure their statements are based on genuine testing results and exercise due diligence when sharing information to avoid misleading the public and harming the reputation of producers and operators [2] - The ruling is significant for regulating false review behaviors online and protecting the legitimate rights of enterprises [2]