泰康人寿青岛分公司HWP合伙人孙海清：卸下房企光环，选择HWP终身事业

Core Insights - The article discusses the career transition of Sun Haiqing from the real estate industry to becoming a health wealth planner at Taikang, highlighting the opportunities presented by the aging population and changing market demands [3][4][6]. Group 1: Industry Trends - The real estate industry is undergoing a strategic adjustment due to profound changes in the market environment, leading to a decline in traditional business models [3][4]. - There is a fundamental shift in customer needs from merely seeking investment appreciation to a balanced focus on asset preservation and quality of life [6]. - The acceleration of aging demographics has created significant concerns among high-net-worth individuals regarding the scarcity of retirement resources and inadequate medical coverage [6]. Group 2: Company Strategy - Taikang has introduced an innovative "insurance + medical care" business model, integrating high-quality retirement communities and premium medical resources to provide comprehensive health and wealth management solutions [6]. - The company offers a structured career development path for health wealth planners, which aligns with the skills and experiences gained in real estate sales management [6][7]. - Taikang's recruitment policies and support programs, such as the "Eagle Plan," provide a robust framework for professionals transitioning into the health wealth planning sector [7]. Group 3: Personal Development and Team Building - The transition involved forming a core team composed of elite professionals from the real estate sector, leveraging their experience in high-pressure project execution [8]. - The team underwent systematic training in health wealth planning, focusing on both theoretical knowledge and practical skills through real-world scenarios [8]. - The goal is to create a specialized and high-level "health wealth dream team" that can effectively utilize Taikang's resources to build customer trust and meet evolving client needs [9].