“黄金4小时”点亮夏夜活力 文旅夜经济持续升温

Group 1 - The "night economy" is gaining momentum, particularly during the "golden 4 hours" from 18:00 to 22:00, which is becoming a significant contributor to cultural and tourism consumption [1][2] - In July, searches and comments related to "night tours" increased by approximately 100% month-on-month, with specific activities like "Pearl River Night Tour" and "Yangtze River Night Tour" trending [1] - The search interest for "museum night tours" surged nearly 200% in July, indicating a growing demand for culturally enriched night activities [1] Group 2 - Many scenic spots are extending their operating hours to capture the "golden 4 hours" consumer opportunity, incorporating elements like lights, music, and performances to attract visitors [2] - The nighttime opening rate of 5A-level tourist attractions has increased from 23% in 2020 to 63% currently, with nearly 40% of national-level tourist resorts developing night tour products [2] - Local initiatives, such as immersive light shows and cultural performances, are enhancing night-time tourism experiences, as seen in cities like Hebi and Longyan [2] Group 3 - The booming night tourism sector is expanding the temporal boundaries of travel, enriching tourism offerings, and stimulating social investment and supply innovation [3] - Night tourism has evolved into a significant component of China's international tourism destination development, promoting the deep integration of culture and tourism [3]