智通财经网·2025-07-31 06:55Core Viewpoint - Macquarie's report indicates that Prada's (01913) sales for the first half of the year increased by 9% year-on-year at constant exchange rates, aligning closely with the bank's forecast [1] Financial Performance - Net profit increased by 0.6% year-on-year, which was 7% lower than Macquarie's prediction [1] - Macquarie has revised down its net profit forecasts for Prada for the years 2025 to 2027 by 7.6%, 7.1%, and 6.6% respectively, accounting for the first half performance and brand investments [1] - Target price has been reduced by 8% from HKD 65 to HKD 60, while maintaining an outperform rating [1] Management Insights - Management expects overall tourist traffic in Japan and Europe to stabilize year-on-year by the end of August [1] - The company aims to enhance brand value and believes there is still room for improvement in profitability through operational leverage [1] - Management sees potential for further improvement in product categories and combinations, particularly for MiuMiu, which has low penetration in many countries [1]