瞄准“兴趣”创新“场景”，多地出招催“热”暑期消费市场

Core Insights - The article highlights a surge in visitor numbers and cultural consumption during the summer, with various regions focusing on enhancing visitor experiences through new projects and services [1][2][4]. Group 1: Visitor Trends - The Shanghai Pudong Art Museum recorded over 10,000 visitors in a single day on July 26, setting a new record since its opening four years ago [1]. - The average daily sales in the museum's cultural and creative shop in July were more than ten times that of the same period last year [1]. - Longchang Botanical Garden received 1.15 million visitors by July 27, marking a 16% year-on-year increase [4]. Group 2: New Consumption Experiences - Many regions are creating new consumption scenarios by utilizing rooftops and observation decks, with Chongqing's "Cloud Adventure" platform attracting significant attention [3]. - Rooftop economies are being developed in various cities, with Chongqing seeing an average of 50,000 visitors on weekends in July [3]. - Shanghai is introducing activities like outdoor concerts and movie festivals on rooftops to extend consumer engagement [3]. Group 3: Cultural and Creative Initiatives - The article notes a nationwide trend of "cultural and creative heat," with various exhibitions and events drawing large crowds, such as the "Dinosaur Exhibition" at the Shanghai Natural History Museum [2]. - The integration of traditional culture into modern experiences, such as the "Journey to the West" themed night tours at Longchang Botanical Garden, is enhancing visitor engagement [4]. - Local governments are leveraging unique cultural elements to stimulate economic growth and meet the increasing demand for quality leisure experiences [4].