新华全媒+丨瞄准“兴趣”创新“场景”，多地出招催“热”暑期消费市场

Core Insights - The article highlights the surge in summer consumption driven by innovative cultural and recreational activities across various regions, focusing on the "interest value" and "emotional value" of experiences [1][6]. Group 1: Cultural and Recreational Activities - Museums and art galleries are experiencing record visitor numbers, with the Shanghai Pudong Museum receiving over 10,000 visitors in a single day, setting a new record since its opening [3]. - The average daily sales in the museum's cultural and creative store have increased to more than ten times compared to the same period last year [3]. - Various exhibitions and events, such as the "Modern Creation: Treasures from the Musée d'Orsay" and dinosaur exhibitions, are attracting large crowds, indicating a growing consumer willingness to spend on cultural experiences [6][11]. Group 2: New Consumption Venues - Rooftop venues and scenic platforms are becoming popular, with initiatives like the "Skyland Paradise" in Chongqing attracting significant foot traffic, averaging about 50,000 visitors on weekends since July [8]. - Cities are introducing diverse activities on rooftops, such as outdoor concerts and movie festivals, which extend consumer engagement and spending time [8]. - Traditional parks are innovating by incorporating interactive and immersive activities, enhancing visitor experiences and increasing attendance [10][11]. Group 3: Economic Impact - The integration of cultural tourism with various industries is seen as a strategy to stimulate economic growth and meet the rising demand for quality life experiences among consumers [11]. - The article emphasizes the importance of leveraging local characteristics and differentiated scene designs to enhance consumer engagement and drive economic activity [11].