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报告:上半年中国移动游戏市场实际销售收入1253.09亿元,同比增长16.55%
news flash·2025-07-31 07:31

Core Insights - The domestic gaming market in China achieved a record actual sales revenue of 168 billion yuan in the first half of 2025, representing a year-on-year growth of 14.08% [1] - The number of gaming users reached approximately 679 million, marking a historical high with a year-on-year increase of 0.72% [1] Market Segmentation - Mobile gaming generated actual sales revenue of 125.31 billion yuan, showing a year-on-year growth of 16.55% and accounting for 74.59% of the total market share [1] - Client-based games saw actual sales revenue of 35.40 billion yuan, with a year-on-year increase of 4.86%, representing 21.07% of the market [1] - Web-based games reported actual sales revenue of 2.20 billion yuan, experiencing a decline of 5.87% year-on-year, making up 1.31% of the market [1]