出手了！抖音严管团播：禁止过度美颜、以着装剪影凸显身材曲线等行为，违规严重的将终止合作

Core Viewpoint - Douyin Group has upgraded its live streaming group management regulations to address issues such as fraud, inducement, and infringement of streamers' rights, aiming for high-quality industry development [1] Group Broadcasting Management Regulations - The new regulations include stricter measures against fraudulent practices, such as streamers creating false intimate relationships to induce tips and unreasonable contract terms imposed by agencies [1][10] - The platform will implement a tiered punishment system for accounts with violations, including reduced recommendations, suspension of live streaming, and potential indefinite revocation of streaming rights [1] - Agencies with a high proportion of violating streamers or engaging in unfair practices will face penalties, including reduced health scores and operational restrictions, with severe cases leading to termination of cooperation [1] Prohibited Practices - Agencies are prohibited from setting unreasonable signing terms, including high penalty fees, vague breach clauses, excessive streaming hours, and unreasonable competition clauses [4][6] - Agencies must fulfill agreed service content and cannot mislead streamers regarding withdrawal conditions or platform rules [7][5] Industry Context - Group broadcasting, a new form of live streaming, features multiple streamers interacting simultaneously, with content ranging from dance to talent showcases, and audience tips determining rankings and outcomes [10] - The model has seen a resurgence since 2023, integrating elements from idol culture and fan economy, with some top streamers earning millions in a single night [12] - As of mid-2025, Douyin has reportedly expelled 54 agencies for violations related to inappropriate content and fraud [10]