伽马数据：1-6月国内游戏市场实际销售收入1680亿元 同比增长14.08%

Core Insights - The Chinese gaming market achieved a record actual sales revenue of 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08% [1] - The user base for games reached approximately 679 million, reflecting a growth of 0.72% year-on-year, also a historical high [1] Market Performance - The growth in market revenue and user base is attributed to several factors: the successful launch of multiple new games, the steady performance of evergreen games, and the strong growth in esports and mini-program games [1] - The self-developed games in the domestic market generated actual sales revenue of 140.45 billion yuan, with a year-on-year increase of 19.29% [6] - The overseas market for self-developed games saw actual sales revenue of 9.501 billion USD, growing by 11.07% [7] Regional Insights - In the overseas market for self-developed mobile games, the United States accounted for 31.96%, Japan for 16.20%, and South Korea for 7.47%, collectively representing 55.63% of the revenue [8] Game Type Performance - Among the top 100 self-developed mobile games in overseas markets, strategy games accounted for 43.33% of revenue, showing significant growth, while role-playing games accounted for 10.02%, slightly declining [11] - The mobile gaming segment maintained its dominance with actual sales revenue of 125.31 billion yuan, reflecting a year-on-year growth of 16.55% [17] Market Segmentation - The client game market generated actual sales revenue of 35.40 billion yuan, with a year-on-year increase of 4.86% [22] - The web game market continued to decline, with actual sales revenue of 2.20 billion yuan, down by 5.87% [24] - The esports gaming market achieved actual sales revenue of 80.65 billion yuan, growing by 16.64% [29] Future Outlook - The gaming industry is expected to continue its growth trajectory in the second half of 2025, supported by favorable policies, optimized industry ecology, and ongoing technological innovations [42]