Di Yi Cai Jing·2025-07-31 08:25Group 1 - The core idea of the news is the launch of the "Civil Aviation Official Direct Sales Platform" by Hanglv Zongheng, which aims to provide a direct sales channel for airline tickets, eliminating intermediaries and addressing issues like bundling and price hikes commonly found in traditional OTAs [1][2] - Major Chinese airlines, including Air China, China Eastern Airlines, and China Southern Airlines, have endorsed this platform, stating that all tickets sold are directly from the airlines, ensuring price transparency and compliance with airline rules [1][2] - The initiative is part of a broader effort by the Civil Aviation Administration of China (CAAC) to combat "involution" in the aviation industry, which refers to inefficient and homogeneous competition that undermines profitability despite market growth [2] Group 2 - The CAAC has recognized the need for a unified official ticket sales platform to reduce reliance on online sales platforms, which often lead to price wars and low-quality competition among airlines [2] - The current platform still faces challenges in gaining traveler acceptance due to its lack of advantages in ticket pricing, payment options, and transfer flight selections compared to OTAs [3] - Industry experts suggest that addressing overcapacity and homogeneous competition is crucial for alleviating price involution, emphasizing the need for airlines to innovate and cater to diverse traveler demands [3]