今年上半年国内游戏市场收入、用户规模双双创新高

Core Insights - The report released at the 22nd China International Digital Interactive Entertainment Expo indicates that the domestic game market achieved actual sales revenue of 168 billion yuan in the first half of 2023, marking a year-on-year growth of 14.08% and setting a new record [1] - The number of game users reached nearly 679 million, reflecting a year-on-year increase of 0.72%, also a historical high [1] - Factors contributing to this growth include the successful launch of several new games, the steady performance of long-standing games, and the strong growth of esports and mini-program games [1] Industry Performance - In the first half of 2023, the actual sales revenue of domestically developed games in the domestic market reached 140.45 billion yuan, with a year-on-year growth of 19.29% [1] - The overseas market for self-developed games generated actual sales revenue of 9.501 billion USD, reflecting a year-on-year increase of 11.07% [1] - The United States, Japan, and South Korea remain the primary overseas target markets, accounting for a combined 55.63% of the revenue from self-developed mobile games [1] Market Segmentation - The mobile game market achieved actual sales revenue of 125.31 billion yuan, with a year-on-year growth of 16.55% [2] - The client game market generated actual sales revenue of 35.40 billion yuan, reflecting a year-on-year increase of 4.86% [2] - The console game market saw actual sales revenue of 1.03 billion yuan, with a significant year-on-year growth of 29.78% [2] - Conversely, the web game market experienced a decline, with actual sales revenue of 2.20 billion yuan, down 5.87% year-on-year [2] Future Outlook - The game industry is expected to continue its upward trend in the second half of 2023, supported by favorable policies, optimized industry ecology, deepened technological innovation, and ongoing global product distribution [2] - The introduction of new anticipated products is expected to further stimulate market growth [2] - The education sector is receiving national policy support for talent cultivation in the gaming industry, marking a new phase of systematic and professional development [3] Technological Advancements - The application of AI technology across the entire industry chain is accelerating, with leading companies like NetEase, Tencent, and Perfect World establishing comprehensive intelligent application systems [3] - The mini-game market is witnessing a surge in popular products, contributing to new growth momentum for the industry [3]